Friday, August 21, 2009

Understanding Eco Fashion




Eco - Fashion seems to be growing in popularity. As a planet people are becoming more and more conscientious of what they do and how it affects the world around them. I keep hearing in trend seminars how this area is growing in popularity. I also noticed at the MAGIC show (show for clothing, accessory suppliers) this past spring that Eco - fashion had its own section. That being said, perhaps it is time to take a closer look at Eco - fashion and what it means.

"Eco-fashion is about making clothes that take into account the environment, the health of consumers and the working conditions of people in the fashion industry

Eco-fashion clothes:
are made using organic raw materials, such as cotton grown without pesticides and silk made by worms fed on organic trees
dont involve the use of harmful chemicals and bleaches to colour fabrics
are often made from recycled and reused textiles. High-quality garments can be made from second-hand clothes and even recycled plastic bottles
are made to last, so that people keep them for longer
come from fair trade - the people who make them are paid a fair price and have decent working conditions.

With the eco-fashion industry still in its infancy, the main responsibility at the moment lies with clothes manufacturers and fashion designers, who need to start using sustainable materials and processes."

courtesy of: http://www.stepin.org

Admittedly, I had never had too much luck in the area of finding Eco - fashion that I actually liked and would wear. I must admit however, as this industry grows we are starting to see a good deal of garments that you can not only feel good about, but also look great! A few websites recommended by Marie Claire if you are looking to integrate more Eco - fashion into your wardrobe include:

earthgirlsboutique.com
junoandjove.com
nimli.com
shopenvi.com
thegreenloop.com
vertlosangeles.com
yooxygen.com

Courtesy of Marie Claire

Of course you can take a look at additional sites. Please email me if you see a site that you would like to add to this list lvstyleconsultant@gmail.com.

Heather
www.lvstyleconsultant.com

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